A team of behavioural and data scientists are looking at the causes of acute harms related to alcohol. These include both alcohol related crime and admissions to Accident and Emergency where intoxication is a factor. One strand of this work tests existing assumptions around alcohol related incidents, such as potential increases following common paydays, and during large sporting events - especially whether there is an increase in domestic violence. Another strand examines the effect of environmental factors, and how these interact with alcohol pricing. Particularly, the effect of promotions on already cheap brands, which thus lower the minimum price per unit of alcohol within a drinks category.
Existing data is being analysed using hierarchical statistical modelling, amongst other techniques. These analyses enable the identification of time trends in the fluctuation of alcohol related incidents, as well as how these relate to other outside factors including sporting events and price promotions. The research team can also examine geographical patterns to identify areas of high demand, and crucially, to use this information to predict whether other areas have similar risk factors.